Next level adventure.
The most rugged and capable Apple Watch pushes the limits again. Featuring the all-new S9 SiP. A magical new way to use your watch without touching the screen. The brightest Apple display ever. And now you can choose a case and band combination that is carbon neutral.

Move. Exercise. Stand. Reach your goals, one ring at a time.
Activity rings show your daily activity, including your active calories, total steps, and workouts completed. Make it your goal to close your rings every day. To keep you motivated there are awards, personalized coaching, and Activity competitions.

Measure all the ways you move.
From strength training and HIIT to Pilates and yoga, Apple Watch offers a healthy range of ways to track your workout. And it shows your progress with advanced metrics and views like Heart Rate Zones, Power, and Elevation.

Built to go the distance. And depth.
Designed for every kind of outdoor adventure in and out of the water, Apple Watch is perfect for hiking, biking, running, swimming, surfing, and those occasional water balloon fights. And with Apple Watch Ultra 2, you can snorkel, scuba dive, and freedive down to 40 meters.

It has your heart in mind.
Unusually high or low heart rates and irregular heart rhythms (known as arrhythmias) could be signs of a serious condition. But many people don’t recognize the symptoms, so the underlying causes often go undiagnosed. Notifications in the Heart Rate app will alert you to these irregularities so you can take action and consult your doctor.

Blood oxygen. Key to your wellness.
Apple Watch features an advanced sensor and app to measure your blood oxygen levels, an important indicator of your overall wellness.

ECG on your wrist. Anytime, anywhere.
With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram. It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.

Emergency services when you need them.
Apple Watch can detect if you’ve been in a severe car crash or taken a hard fall and connect you with emergency services, share your location, and notify your emergency contacts.5 And with Apple Watch Ultra 2, you’ll be equipped with an 86-decibel Siren that can be heard up to 600 feet away.

Understand your cycle like never before.
Apple Watch has an innovative sensor that tracks your temperature while you sleep. Cycle Tracking uses this data to provide a retrospective estimate of when you ovulated, which can be helpful for family planning. As always, your data is private and secure.

You snooze. You win.
The Sleep app not only tracks your sleep, it works with your iPhone to help you create a bedtime routine and schedule. And you get deeper insights into your sleep stages during the night.

Stay in touch from your wrist.
Text, make calls, and listen to music with ease. And with available cellular, you can do it all without your phone,8 even when you’re out of the country. It makes leaving your phone behind something you can do on purpose.

Keep track of your daily tasks.
Quickly access the latest information from your favorite apps, like Calendar, Mail, Weather, and more, with Smart Stack widgets. You’ll get upcoming meeting reminders, the day’s weather forecast, and even be notified when it’s time to leave for your lunch date.

Family Setup lets everyone in on the fun.
With Family Setup, everyone in the family can have an Apple Watch, even if they don’t have their own iPhone. Your kids are able to make calls, text, ask Siri questions, listen to music, use apps, and let you know when they arrive at a destination safely.

No more hide-and-seek with your phone. Or AirPods. Or...
Ever lost your phone knowing it’s probably 10 feet away? The Find Devices app helps you quickly locate your lost Apple devices. And with the Find Items app on your watch and Precision Finding on your iPhone, you’ll always know where your AirTag-connected belongings are located.

Stream. Download. Pay. Play. Everywhere you go.
Stream over 100 million songs with Apple Music. Purchase things quickly and securely with Apple Pay. Download new apps from the App Store straight to your watch. And do it all without ever having to take out your iPhone.

Change your watch band. Switch up your face.
With watch bands in a range of styles, materials, and colors and fully customizable watch faces, you can change your watch to fit your mood or the moment.